Saturday, July 4, 2009

Book Signings: Victory or Crash and Burn?

Tomorrow I'll be going to my fourth ever booksigning. Currently only three of my books are in published and I'm still waiting on my author copies of one of those. So I'll only have two books available for this signing, The Greater Good and The Lesser Evil. A Ruthless Good is also out in print, but I haven't received any copies yet.

This is my first book signing involving my fellow Pennwriters and at an outdoor venue. I'm quite excited about the expected crowd and hopeful I'll see better sales than at my previous signings. So today I'm packing my 'stuff' with cautious optimism. I'm driving an hour and a half to reach the farmers' market in Hellertown, PA. At the least, I would like to earn my gas money back and hand out lots of promotion material.

I'm using the boxes my sons brought home from their college bookstore orders. The sturdy cardboard boxes were constructed to hold textbooks and have handles so they're perfect. But I have many more things to organize and stow in some handy-dandy carry baskets. I have some bookplates a friend in CPRW had made for me. I have the beaded bookthongs I designed and made myself. I sell them for four dollar apeice or give them away with a book purchase. It's a good deal. Then I have postcards/book markers from Vista print with my book covers and website information on front and back. Of course, I need my pens and my sales record book. Then is my little tin with mints in, not chocolate since we're outside, that I'll sit out if there's room on the table. I'm gathering one and five dollar bills from my husband and children so I have change to give to all those happy customers.

I'll pack a bottle of water or two and some Rolaids for my heartburn. It always shows up at these events. What am I forgetting? What clever ideas will I learn from my fellow authors as they do their brand of promotion? Any suggestions on what else I might need?

1 comment:

  1. It's too late now, but maybe a blowup of your book cover that will stand up on your table, just to catch the eyes of passersby?

    Sounds like you just need your smile and lively banter.

    Straight From Hel