I know a few, only a few, authors who use their blog only to promote their own work. Most blogs I follow are involved in the business of writing or reading and the content of their blogs varies but most of the time I can read and learn something to help my career. Sometimes, though, those blogs are just pure entertainment and fun to read.
Yesterday I received my quarterly statement from one of my publishers and a check will follow within a week or so. New Concepts Publishing has revamped their website and put together lots of promotions to sell more books. And I can see the results in my statement. So many publishers leave all the promotion to the author and I certainly understand it is my responsibility. That knowledge only adds to my gratitude for the efforts my publisher is making.
If you pop over to New Concepts Publishing Website, you can see the beautiful covers they create for their books and you can see the cool contests and the chats they've organized. I'm honored to have my latest release, Tiger's Mate, as one of the books on the front page now that it's become available in print as well as ebook.
So this is my monthly post to self-promote my books. New Concepts offers reasonable prices for ebooks and I hope I have many more contracts with them. I have some other promotional plans in the works.
As an author, do you ever pay for promotion? As a reader, how do you usually discover new authors? As an author, what do you feel is the best 'free' promotion you do?