I have a new book coming out later this month, so I'm thinking about promo more than I usually do.
Marketing can be very time consuming. Actually it can be all consuming. People are faced with somewhere between 3,500 and 5,000 messages per day. Most people ignore a large portion of those. How should I make my promotional message stand out among those numbers?
I know some authors who believe flooding Facebook and Twitter with their release messages will give their book the boost it needs to standout among so many. Not my thing though I'll certainly mention it a few times.
Another avenue, of course, is to use your blog to promote. And I'll do that also. I'll include a blurb but probably not an excerpt. I'll link to one on my publisher's website in case a visitor does want to read that. But I've recently learned another anagram. TLDR.
To Long Didn't Read. We've all done it. Visited a blog and the post is so long, we skim through it or skip it all together. As part of my promotion efforts later this month I'm going to make sure I don't violate the TLDR rule of blog visitor attention length.
Do you think that number for marketing messages is accurate? Do you think the flooding of Facebook and Twitter works for promotion? Every skip or skim a blog because it's too long? Are you my friend on Twitter or Facebook?