Please join me and many other writers in sharing today. Thanks to these fine people for organizing the What Works: Online Marketing Symposium, Arlee Bird, Yolanda Renee, Jeremy Hawkins and Alex J. Cavanaugh. Find the entire list of participants on their blogs and prepare some pen and paper to take notes. A special thank you to all of them.
“On event day you tell us about a marketing idea that you've used and what worked or didn't work. Your post could describe a campaign that succeeded in a big or small way or one that failed drastically. Tell us about a business campaign, an organizational event, a fundraiser – anything where a bit of promotion was necessary!”
One thing I had success with in the past but not recently has been in person book signing. When my first fantasy novel came out, The Keepers of Sulbreth, I scheduled numerous in person book signings at Borders and Barnes and Noble. I sold out at my first three signings which was nerve wracking and exciting at the same time. Since Borders closed, replaced by BAM, I haven't had any signings in the big retail stores. I have attended numerous signings in small independent stores and at other venues like coffee shops. With one exception, I've had very poor results for those hours spent smiling and acting as store greeter. I am doing a group signing at a flower shop near Valentine's day, but I really feel that in person book signings aren't worth the time or the expense of purchasing numerous print copies of your own book.
What has worked for me? I find Facebook updates, of the right kind, result in an uptick in my sales. What are the right kind in my experience? The ones where I am promoting but not as blatantly as saying 'buy my book.' Links to reviews, blog posts, interviews or just being mentioned somewhere. For instance, Awesome Gang, posted this interview of me where I talk about the inspiration behind First Dragon. Are the upticks making me rich? No, but being active on Facebook does seem to help my book sales. But Facebook is free though they have paid avenues you can try to expand the reach of your posts. I've heard good and poor reports on doing that.
The results I write about above are only own and not indicative of others' experiences. I'm looking forward to seeing what I'll learn today from the other bloggers. Please visit them all.
What are your experiences with book signings? Are they worth the time and effort? Do you believe Facebook is a good promo option? Have you tried their paid options? Is Twitter a better time option than Facebook?