Social media and promotion are not my favorite thing but I've accepted it as part of the business of writing. If you want people to know about your books you must get the word out. One of those ways is on Twitter. You'll find lots of advice out there, some good and some not so good. As with most promotion, you need to find your comfort zone in how you use the tweet verse. And remember what works for someone else might not work for you. Take all advice including mine with a grain of salt.
At one of my local writing groups we had a speaker who shared some expert advice on using twitter. She strongly suggested that you don't connect your twitter account to your Facebook account. People on Facebook don't like the short, sometimes confusing 140 character tweets. It also makes you look lazy.
This same speaker also said you should do at least four tweets per day to promote a product. But not all tweets should be about your product (book). Share funny things or interesting links. Be careful to not get involved in political debates.
Plan your tweets ahead of time. I spent a little time each weekend writing down some tweets about my books. Then it only takes me a few minutes each day to tweet about my books. Every time you write a new blog post, tweet about it. Read an interesting blog or news article, tweet about it with a link. One of your friends tweet about their blog or a book? Retweet for them. Someday they may retweet for you.
Follow people who have the same interests as you. Hopefully, they follow you back. Perhaps your publisher makes it easy to tweet an announcement about your book. Use the easy link they provide. Be careful not to get sucked into spending hours on twitter. There are so many interesting links posted there you can end up exploring all day long.
Don't forget to get your post ready for the IWSG book. And visit the IWSG blog for another great post. Maybe even tweet about it.
Follow me on Twitter if you're not already. Do you tweet? Do you plan ahead of time? Any advice for using the twitter verse for promotion?